This is one of the greatest films of the 1950s, a prophetic film about the dangerous power of modern media. Like "Network" which followed two decades later, Elia Kazan's "A Face in the Crowd" is a vitriolic condemnation of the media and the monsters it creates that was ahead of its time.
In an astonishing screen debut, Andy Griffith portrays Larry "Lonesome" Rhodes, a fast-talking drifter fortunate enough to find himself in the right Arkansas jailhouse at the right time. Local radio personality Marcia Jeffries (the always capable Patricia Neal) plans to feature his singing/songwriting talent on her radio show, but gets much more than she realized when Rhodes quickly displays his down-home talent for swaying public opinion, cleverly starting with housewives. Then he converts the local sheriff into a dogcatcher, later he offers up a private pool for use by all the town's children. Rhodes' uncanny talent for appealing to the masses soon lands him on television in Memphis, where his mass appeal soars to new heights, all while alienating program sponsorship and causing those closest to him to have doubts. Eventually his grass roots platform allows him to shape a major politician's campaign, whereby Rhodes envisions unrivaled political power for himself.
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